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WANT BI-WEEKLY BRANDING RESOURCES, TIPS ON REFINING YOUR BRAND, AND WRAP UPS OF SMALL BUSINESSES DOING IT RIGHT?

@KAIT CLARKE CREATIVE 2019

 ALL RIGHTS RESERVED

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With clear intentions and a passion for good, your business is ready to make its impact.

Let's tell the story behind it.

THE BRAND STUDIO

experience

I help businesses tell their own unique story through impactful visuals and thoughtful design.

Every business has a story waiting to be told.  Kait Clarke Creative believes in taking the holistic approach to marketing a business. When businesses take a step back to see the big picture, they often find the elements of their brand that aren’t being communicated effectively. These details, no matter how small, are often what an audience will identify with and prompt action. By approaching branding with strategy first, and art second, I create intentional, meaningful brands.

 

I don’t just develop logos or color palettes- I believe in creating full-picture brands that will holistically serve & grow with a business.

I also believe that when people come together with a purpose for good, there’s no limit to the impact that will happen. I collaborate with people that feel the same way, and only work with a handful of clients at a time to ensure you’re getting the attention your business needs to make waves.

My mission is simple:
to strategically craft intentional brands

SO BUSINESSES CAN FOCUS ON
inspiring, motivating & uplifting
PEOPLE AND COMMUNITIES.

WHETHER YOUR BUSINESS NEEDS BRAND IDENTITY, BRAND PHOTOGRAPHY, OR A NEW ONLINE HOME, I BEGIN ALL PROJECTS WITH THE SAME STRATEGY.

Take a Look

Get To Know You

We’ll kick off our collaborative time together with an on-boarding call or meeting, depending on where you’re located. We’ll take this opportunity to get to know each other, set expectations and generally get on the same page about our time together. If you already have a brand, we’ll cover my analysis of your brand, its imagery and online presence. This will give us a great idea of how to best leverage your new brand moving forward.

 

At the beginning of every project, I ask one simple, clarifying question: what is your intention for this brand?

 

That’ll set the tone for the rest of our time together.

Brand Style Discovery

We’ll dive in with an in-depth brand questionnaire. Prepare to sit down with a cup of coffee (or red wine) and think long & hard about your business. You’ll be challenged and asked to bear a bit of your soul to me. I’ll raise questions like who your ideal audience is, where they’re finding your business, and perhaps most importantly- what kind of experience you want them to have when interacting with your brand. Start thinking about what you want to see your business become in 5, 10, 20+ years from now.

 

Once I know your business inside + out, I will immerse myself in art direction & begin crafting your new brand. I’ll develop a brand strategy that defines the essence of your brand & begin defining the pathways we’ll take to achieve such. I’ll scour the depths of the internet & magazine racks for inspiration on this new visual direction and craft a Vision Board that evokes all the components of your unique brand story. This will give us a clear sense of the style we’ll take in this collaboration from here on out.

Creative Brief

Now that the creative direction is clear and we’re confident in the path we’ll follow, I’ll write a Creative Brief. This will lay out our strategy, art direction, and be the start to implementing your new brand style. Hold on tight, my friend- we are about to step into greatness!

hone + refine

It’s time for me to throw myself into the creative process while I rely on you for pertinent feedback and delivery. This phase of our collaboration will look different depending on what package we’re working within to create your new brand.

 

BRAND IDENTITY PACKAGES

I’ll begin the design process and work within our one-concept principle. Essentially, we believe that through our strategic & immersive brand style discovery, we will be confident in taking one well-studied, intentionally designed path towards your new brand style. We’ll continue to refine this concept as we get your feedback on what’s working and what’s not. By the end of this process, all elements on your brand- including graphic design, web design, and photography- will seamlessly flow together for a cohesive look & experience.

BRAND PHOTOGRAPHY PACKAGES

Now for the magic. Hear me when I say- no matter if you’ve done hundreds of photoshoots or none at all, you have nothing to fear. I will guide you through both the planning & logistics with the same grace & confidence as I will during our shoot. Our time together will be collaborative, authentic, and most importantly- FUN! Once I have all the shots, I will throw myself into the editing phase and curate a body of work that cohesively tells your unique brand story. You’ll receive an online gallery of high-resolution images in web-ready and print-ready sizes. From here, you’ll be ready to execute the marketing strategies that your new brand photos are perfectly aligned with & optimized for.

PACKAGES

brand identity

Brand Basics

CUSTOM BRAND DESIGN

Best suited for new or small businesses who need a fresh brand identity. You likely started out with a DIY brand or are changing things up in your business, and ready to hand over the design reigns to someone with a tried & true process!

What's Included:

BRAND STRATEGY

BRAND RESOURCES

Brand Questionnaire
Art Direction
Brand Strategy Meeting

20+ Page Brand Guidelines
2 Marketing Collateral Pieces

CUSTOM BRANDING

1 Primary Logo
1-2 Secondary Logos
Font Selection + Color Palette Custom Pattern + Illustration

BONUS

Launch Graphics
Social Media Graphics
Brand Implementation Guide

Timeline

5-6 weeks

Investment

Inquire for pricing

*Additional fee & time may apple for packaging

 

Brand Essentials

CUSTOM BRAND DESIGN + PHOTOGRAPHY

Best suited for entrepreneurs + small business owners ready to up-level their visual game. If you’re happy with your website, but feel your images and brand identity are dated- look no further. This isn’t just a “pretty” redo- get ready to have brand images & identity that truly serves your mission & attracts your ideal audience.

What's Included:

BRAND STRATEGY

Brand Questionnaire
Art Direction
Brand Strategy Meeting

CUSTOM BRANDING

1 Primary Logo
1-2 Secondary Logos
Font Selection + Color Palette Pattern + Illustration

BRAND RESOURCES

20+ Page Brand Guidelines
2 Marketing Collateral 

BONUS

Launch Graphics
Social Media Graphics
Brand Implementation Guide

BRAND PHOTOGRAPHY

Location Scouting
Wardrobe/Product Styling
4-5 Hour Photoshoot
150 Final Edited Images

Can Include:
Lifestyle, Headshots,
Styled Flat Lays, Product, Interior, Commercial

Timeline

8-9 weeks

Investment

Inquire for pricing

*Additional fee & time may apple for packaging

Brand Overhaul

CUSTOM BRAND DESIGN, WEB DESIGN + PHOTOGRAPHY

Best suited for entrepreneurs + small business owners ready to up-level their visual game. If you’re happy with your website, but feel your images and brand identity are dated- look no further. This isn’t just a “pretty” redo- get ready to have brand images & identity that truly serves your mission & attracts your ideal audience.The big kahuna of branding- this package is tailored for those who are ready to dive-in with  an all-out custom brand. If you’re ready for a consistent, beautiful brand that 100% speaks to your audience in every facet & platform, this one is for you. Buckle up friend, you’re in for a ride!

What's Included:

BRAND STRATEGY

Brand Questionnaire
Art Direction
Brand Strategy Meeting

CUSTOM BRANDING

1 Primary Logo
1-2 Secondary Logos
Font Selection + Color Palette Pattern + Illustration

BRAND RESOURCES

20+ Page Brand Guidelines
2 Marketing Collateral

BRAND PHOTOGRAPHY

Location Scouting
Wardrobe/Product Styling
4-5 Hour Photoshoot
150 Final Edited Images

Can Include:
Lifestyle, Headshots,
Styled Flat Lays, Product, Interior, Commercial

CUSTOM WEBSITE

Custom Web Design
Basic SEO Installation

BONUS

Launch Graphics
Social Media Graphics
Brand Implementation Guide

Timeline

12-14 weeks

Investment

Inquire for pricing

*Additional fee & time may apple for packaging

brand photography

PACKAGES

The Signature

Best suited for entrepreneurs + small businesses who are in need of a large pool of photographs to refresh their website, social media, and any other marketing needs. This package allows for up to five (5) hours of photography, with as many locations and outfits as we can schedule for.

What's Included:

BRAND STRATEGY

Brand Questionnaire

Review of Marketing Plan
Creative Direction
Vision Board 
Brand Content Strategy Meeting for Implementing Images

LOGISTICS

Location Scouting Wardrobe/Product Styling Creative Brief

Detailed Schedule of Shoot

REFINE + RETOUCH

Cull Time (2 hours)

Editing Time (4-5 hours)

4-5 Hour Photoshoot

Color Correct + Retouch Custom Preset Development

DELIVERY

125 Final High-Res Images

Private Online Gallery
License for Digital Platforms

Timeline

4-5 weeks

Investment

Inquire for pricing

*Fee may apply for print-commercial use of images.
Please contact Kait  for more information.

 

The Freedom

Are you an online-based business with a marketing strategy that heavily relies on consistent social content? This is for you! Instead of one big photoshoot, this package aims to make putting out consistent quality content more manageable- so you can quit worrying about what photo to post and start focusing on the important stuff, like running your business.

What's Included:

BRAND STRATEGY

Brand Questionnaire

Review of Marketing Plan
Creative Direction
Vision Board 
Brand Content Strategy Meeting for Implementing Images

 

REFINE + RETOUCH

Cull + Edit

1-2 Hour Photoshoot

Color Correct + Retouch Custom Preset Development

LOGISTICS

Location Scouting Wardrobe/Product Styling Creative Brief

Detailed Schedule of Shoot

DELIVERY

35-40 Final High-Res Images

Private Online Gallery
License for Digital Platforms

Timeline

2-4 Weeks 
(per session)

Investment

Inquire for pricing

Monthly package offered in 6 or 12 month increments. Quarterly package offered in 12 month increments.

The Styled Edit

Does your business frequently use stock photos throughout the digital marketing & website? This package is designed to add customization & style to your styled shots- I’ve developed three different levels to offer a variety of options for entrepreneurs, social-savvy small businesses,
e-commerce companies, and more. 

What's Included:

BRAND STRATEGY

Brand Questionnaire

Review of Marketing Plan
Creative Direction
Vision Board 
Brand Content Strategy Meeting for Implementing Images

 

REFINE + RETOUCH

Cull + Edit

1-2 Hour Photoshoot

Color Correct + Retouch Custom Preset Development

LOGISTICS

Location Scouting Wardrobe/Product Styling Creative Brief

Detailed Schedule of Shoot

DELIVERY

Final High-Res Images

Private Online Gallery
License for Digital Platforms

Inquire for Pricing

READY TO

work with Kait?