Brand Photography is hands down one of the best things you can do to up-level your business & brand. It’s the number one thing I recommend to people when they come to me looking for ways to create a more cohesive, personal brand…. and the three simple reasons are:
It tells & shows your story!
It helps to build a sense of trust with your audience by using “the human element”
It adds authenticity & authority to your business
As a brand photographer, I’m always working with small businesses & entrepreneurs to bring their vision & story to life.
I’m a bit biased in the sense that my process is hands-on and thorough. I don’t leave it up to you to craft a shot list or vision board- to me, that’s like making a shot list for a wedding photographer (silly!).
Regardless of who your photographer is, it’s important to make sure you’ve done your homework so that you can communicate your brand story to them. Your brand photography session should be all about capturing content that’s aligned with your story & will continue to serve your brand through this season of growth.
A major component of that is having your marketing strategy down. In order to show up consistency with quality content, you need to know 1) who you’re talking to, 2) what/why you’re talking to them, and 3) where you’re talking to them.
If you put in the work ahead of time, you should never have to worry about what photo you’ll post when you need to launch a new offering or discuss an important aspect of your business.
This is the point of brand photography.
But there’s another aspect of being prepared for your brand photoshoot… and it has nothing to do with your marketing calendar.
I can’t tell you how many times I’ve heard the saying “I’m so awkward in photos,” or “I hate having my photograph taken.” Raise your hand if you’ve uttered those words before!
Coming from a gal that much prefers to be behind the camera, I know how deeply rooted our past experiences and beliefs run when it comes to having our photo taken.
While a photographer should & will coach you through a photo session and give poignant direction, you should be open & comfortable to take their direction.
At its core, a photography session is an exchange of energy- the photographers energy plays off the energy of the subject, and vise versa. So it’s your job to be of the mindset open to receiving direction & positive vibes from your photographer.
With all of this in mind, I wanted to create a guide that would help you tackle both the logistics of getting your marketing plan mapped out and mentally preparing for getting your beautiful self in front of the camera- the work only you can do to coming from an intentional, authentic place.
Let’s dig deep & dive in.