I'm so happy you've found yourself here.
I'm Kait Clarke- the life-long creative storyteller behind KCC. I'm a big-picture thinker, disciple of intention & authenticity, and can hardly sit down in a restaurant to enjoy a glass of wine without analyzing its brand identity. I often find myself obsessing over creating intentional visuals & strategy to communicate a business's story, or ogling at those doing it right. Small, close-knit communities utterly warm my heart, and because of it I'll never be a "big city" girl. As a fierce 'do-it-yourself-er' from a young age, I've always been of the mindset that if I wanted it done right, I better know how to do it on my own. That maxim led me to pick up a wide array of skills over the years in different creative endeavors- my greatest, thus far, being this business.
After working as a marketing manager for corporate hospitality companies , I began to realize that the most effective marketing initiative is to ensure a brand is serving it’s purpose- and that without it, all else were false-starters. So I did the only thing I knew how to as a fierce “do-it-yourself-er”- I quit my job, moved to the sunshine city, and started my own business to help community businesses develop impactful + meaningful visual brands.
mission + values
I want to provide a solid foundation of brand + content that reflects a business's authentic story + mission, that in turn will allow them to grow their business with an engaged and loyal community.
Less is always more, in my book. Every step of my process begins with an intention, rooted in strategy, so that the final product is never based on anyone’s personal preference but on what works.
You will walk away from our partnership with a clear vision & confidence a strong brand brings, ready to break down the doors to success! Our time together will be challenging, genuine and FUN!
The journey to finding my passion in visual branding was long...
... but rooted in a deep seated love for authentic storytelling & community. Born & bred in Southern Jersey (there's a difference, folks), I'd gone north to Ithaca, NY for college to pursue a degree in photography & journalism. After spending enough time laying out newspapers, magazines, and ads, I realized I was more in love with crafting beautiful design structure than writing AP style. I'd really started putting one and two together when I found most of my stories, often visual ones, focused on small businesses with great intentions that, somehow, no one was talking about. I knew I wanted to change that some day, I just wasn't quite sure how back then.
Post-grad life brought me to Nashville, TN. Having never been one for convention, I decided to move on a whim to a city I'd never visited before to start my career. It was there I found my love for Nashville's incredible local food scene, my passion for powerful branding as it fueled their small business boom, and even my real life love.
After working an array of different jobs there, I began to realize that my "perfect position"- one where I could use all of these skills-turned-passions every day- simply didn't exist. Right about the same time, I started to find that what I truly loved doing with my skills was helping businesses find their soul through powerful & meaningful storytelling. And, well, the rest is in the making...
Fast-forward to today, and you'll find me here at Kait Clarke Creative. Having recently planted my roots in St. Petersburg, Florida, I'm ecstatic to be a part of a community of vibrant small businesses and entrepreneurs. Most importantly, I'm thrilled to be doing what sets my soul on fire every day.
When I'm not drawing up brand ideas behind my laptop or crafting visuals in my camera, I'm most likely eating my foodie heart out along Central Ave, strollin' around the Saturday Morning Market or living my dog mama dream out at the dog beach with Tannin, my Aussie pup.